5 reasons why you should protect your hair from air pollution.
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Invisible but all around us – air pollution is part of our everyday lives. It impacts the health of our hair and scalp as well as our general wellbeing. Being aware of these effects helps us take specific measures to protect against them and care for our hair the right way. Discover how important it is to protect your hair from these often-underestimated environmental factors.
When we talk about air pollution, most of us think about the impact on our airways and our general well-being. But what many people don’t know is that the air we breathe is full of particles that can also cling to our hair and scalp. From fine dust to pollen, these harmful particles are everywhere – even in rural areas.
1. Air pollution affects us all.
Air pollution has an impact on our health and wellbeing – including our hair and scalp. According to the WHO, almost all of us – that is, 99% of the world’s population – live in areas where air pollution is above acceptable limits. This isn’t restricted to people living in urban areas. Rural areas are affected, too. In addition to typical pollutants such as industrial exhaust gases or abrasion from car tyres, pollen plays a key role. When these particles stick to the scalp, they can lead to itching, redness and dandruff.
2. Our hair’s natural shine is suffering.
The effects of air pollution on our hair are subtle but unmissable over time – they take away our hair’s natural shine, leaving it looking dull and lifeless. This phenomenon isn’t just visible to the naked eye. It’s also scientifically proven. Harmful environmental particles such as fine dust and pollen that we breathe in every day and settle on our scalp unnoticed put strain on the hair and can damage its structure.
3. Hair can smell unpleasant.
Our hair structure is extraordinarily receptive to particles found in the air. Pollutants cling easily to hair fibres, making them odour carriers. This process is comparable to how clothing absorbs the smell of smoke or food.
4. Air pollution can cause an itchy scalp.
When environmental particles land on the scalp, they can disrupt the natural skin barrier and trigger inflammatory reactions. The harmful particles can dry out the skin, damage skin cells and result in overproduction of sebum, which in turn can cause itching.
5. Oxidative stress harms the hair and scalp in the long term.
Oxidative stress, triggered by environmental particles, is another underestimated factor impacting the health of our hair and scalp. These environmental factors promote the production of free radicals – unstable molecules that interact with the cells in our hair and on the scalp. This process, known as oxidation, can damage the cell components of the hair, such as proteins and lipids, and have a long-term impact on hair structure and scalp function.
Air pollution has a real and multi-layered impact on our hair and scalp. But there are ways to protect our hair and scalp from these harmful processes. With the right measures, we can alleviate the effects of air pollution and safeguard our hair and scalp from long-term damage.
The anti-pollution line with Swiss apple offers intensive cleansing and protects the hair.
The anti-pollution line with Swiss apple offers an effective solution to protect our hair and scalp. These innovative products provide intensive cleansing by removing unwanted residues and form a protective shield to prevent harmful particles from sticking to the scalp again. The combination of newly developed and proven plant extracts and a revolutionary anti-pollution ingredient supplies active protection from environmental factors such as fine dust and pollen. The anti-pollution ingredient also has an anti-oxidative effect. This property neutralises free radicals and protects the hair and scalp from damage over the long term.
The RAUSCH plant extracts from Swiss apple and barley grass have been specially developed in-house for the anti-pollution line. The use of picked young apples that would otherwise go to waste highlights the sustainable and worthy nature of the products.
The anti-pollution line
With the anti-pollution shampoo with Swiss apple for daily cleansing, the anti-pollution exfoliating shampoo with Swiss apple for intensive weekly cleansing and the anti-pollution spray with Swiss apple for immediate protection and freshness between washes, RAUSCH offers a complete care ritual for hair affected by pollution. This line is evidence of RAUSCH’s commitment to combining sustainability, efficacy and the well-being.
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