Enchanting the world with herbal power made in Switzerland
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Since the company was founded over 130 years ago, we at RAUSCH have stood for natural hair and body care products made in Switzerland. To communicate our passion for the natural power of herbs abroad, we commissioned Boutiq AG and director Laurids Jensen to produce an image film that carries our core values out into the wide world.
Swissness, being close to nature, extraction expertise, the lightness of being: all this and much more should be reflected in the film. After all, we have been producing effective products for hair, scalp and body in Kreuzlingen at Lake Constance for over a century. The great know-how and the many herbs and plants that often find their way into our shampoos and co. as homemade extracts should also play a leading role.
The picturesque Alp Flix, a breathtaking high plateau in the canton of Graubünden, is also known as the treasure island of biodiversity and is therefore perfect for the main setting of the video and photo shoot. With its striking hills, lush green meadows and clear mountain lake, Alp Flix offered an incomparable natural beauty that plays a central role in the films.
The misty weather creates a unique atmosphere in which the two down-to-earth protagonists enjoy life to the fullest amidst the endless beauty of nature. This attitude to life is underlined by the music, which was composed especially for the films. The results of the intensive process are three films and several advertising images. These are now being used in the export markets and are intended to inspire an international audience with the power of herbs that is contained in the natural Swiss hair and body care.
Credits:
Responsible at RAUSCH KREUZLINGEN AG: Esther Widmer (Head of Communication), Sandra Banholzer (CEO), Barbara Banzhaf (CSO), Concept: Doyenne & Boutiq Films, Film Production: Boutiq films AG, Producer: Paula Liszko, Director: Laurids Jensen, DOP: Nicolas Heiz, Editing: Nicolas Bechtel, Grading: Simon Hardegger, Music & SD: Luca Colaci
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